Thursday, 04 February 2010 07:00

Air force series-forever myth

Written by jean
Rate this item
(0 votes)

AF1 Ad: In 1982, Nike designer Bruce Kilgore creates the Air Force 1. The design was revolutionary.

Air force series-forever myth
Air Force 1 was born in 1982, deeply rooted in basketball. At that time, Nike selected six basketball players to endorse this shoe: Moses Malone, Michael Cooper, Jamaal Wilkes, Bobby Jones, Mychal Thompson and Calvin Natt. They, who brought the pair of shoes to the world, were defensive specialists through carefully selection. Classic posters and hard-line stance. The six major reasons to successfully show the AF1 by Malone and his partners were: ambitious, durable, transcendence, bold, consistent and pure. AF1 conquer the world!
 
Nike selected the "original six" professional basketball player as a spokesman for Air Force 1 in 1982. They took off from the classic poster, successfully over the basketball and culture. From this moment, basketball has been no longer defined as before. Just because of this, the picture of the "original six" in Bruce Kilgore’s dress described a different relationship between the brand and the basketball players., which goaled for turly achieving player’s demands. 25 years after the "original six" took the picture, the products they endorsed were still in resonance. It is not only recognized the realism they passed, but also made the basketball sneakers they wore immortal. In fact, Air Force 1 is not just a pair of shoes, but also an experience, also a bridge connecting its hometown and a culture, which made itself survival.


 
In 2007, Nike re-selected six basketball stars to endorse Air Force 1. Even though Air Force 1 has left the basketball court, its sport spirit remains forever. Kobe Bryant, LeBron James, Rasheed Wallace, Amare Stoudemire, Tony Parker and Vince Carter become Air Force 1 "New Six" and will assume the historic mission to carry forward Air Force 1 spirit. 12 exquisite Air Force 1s, the Air Force 1 specially for 30 NBA teams, Air Force Lux Pack, each pair of shoes makes people hard to put it down and reveals the unique Air Force 1 charm.
 
Similarly, Air Force 1 even becomes collectors’ prey as it has been given different topics. Everyone feels so proud to own one pair of exclusive Air Force 1. After Kobe Bryant endorsed SONY’S NBA 2007, he was given a pair of world’s limited Air Force 1 playstation as a gift by SONY.
 
Air Force is in fact a series, only because the first generation Air Force 1 is best-selling causing the Air Force 2 and Air Force 3 following generally sales, the series have no follow-up since then. In 2007, 25th anniversary of Air Force 1, Nike launched premium series Air Force 25 and its simple version Air Force 90.

Last modified on Thursday, 04 February 2010 07:40
jean

jean

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Latest from jean

Add comment


Shop Login

Shopping Cart

shopping cart

Your Cart is currently empty.

Online Chat

Product Category