Woman's Day is a magazine aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. There is currently an Australian version and an American version.The US edition was first published in 1931 as a free A&P in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.Following the 1936 opening of A&P's first supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly-owned subsidiary, the Stores Publishing Company. The magazine featured articles on crafts, food preparation and cooking, home decoration, needlework, health and childcare, selling for two cents a copy